Land Rover and Ben Ainslie Racing Partnership

Exciting new partnership will see Land Rover BAR team challenge for sailing's America's Cup in 2017.

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Land Rover is proud to announce a global partnership with Ben Ainslie Racing (BAR) ahead of its challenge for the 35th America's Cup in 2017. 

As Title Partner and Exclusive Innovation Partner, Land Rover will work closely with the BAR team to deliver a winning combination of advanced engineering, and innovative technology.

The new team, named Land Rover BAR, is a fantastic addition to Land Rover's long-established support of sailing and highlights the shared values of the two British brands.  

Land Rover partners with Ben Ainslie Racing ahead of its challenge for the 35th America's Cup in 2017

This incredible partnership is a great opportunity for Land Rover BAR to showcase the very best in British engineering on a world stage, as it bids to bring the America's Cup to Britain for the first time.

The collaboration of world-class expertise in advanced engineering and innovative technologies will make a real difference to the performance and create the competitive edge for Ben Ainslie and his team to challenge for the oldest sporting trophy in the world.

"The America's Cup is the absolute pinnacle of the sport and as a British brand we hope to play a part in bringing the oldest international sporting trophy to the UK for the first time."

Mark Cameron, Jaguar Land Rover Global Experiential Marketing Director

Land Rover BAR

The America's Cup is the ultimate trophy in the sport of sailing. It is also the only sporting event Britain has never won. The competition will see five nations challenge Oracle Team USA to decide which will lift the coveted trophy. Ben Ainslie Racing (BAR) was launched in June 2014 with the sole aim of bringing the Cup home to Britain where it all began in 1851. 

The America's Cup 

The America's Cup is the oldest trophy in sport, dating back to before the Ryder Cup, FIFA's World Cup and even the modern Olympics. Won in 1851 by the schooner America, The Cup was renamed in her honour and held by the New York Yacht Club until 1983 when it was finally won by Australia. Widely regarded as the pinnacle of competitive sailing, The 35th America's Cup World Series starts 24-26 July 2015 in Portsmouth, UK and culminates in the final event in Bermuda on 24 June 2017.

"We are delighted to have Land Rover as Partner. A great British brand, but also a fantastic engineering and technology company who will work hand in hand with our design and engineering team. Together we will develop race-winning technology."

Ben Ainslie, Team Principal of Land Rover BAR

Racing for Britain

Five times Olympic medallist Ben Ainslie is joined by experienced crew members Paul Campbell-James, David 'Freddie' Carr, Matt Cornwell, Nick Hutton, Jono Macbeth, Andy McLean and Giles Scott. The team, who are confident in their goal of bringing the Cup home will compete in 30-40 minute races, twice a day, day after day for up to 20 days. Ex-McClaren CEO Martin Whitmarsh also takes the helm as CEO. Designers and engineers from BAR and Land Rover will collaborate in the boat's development, allowing Ben Ainslie and his team to mount a serious challenge for Britain.